: Shareholder Information :

Payment of dividends to mandated accounts • Where shareholders have given instruction for payment to be made direct into a bank or building society, this is done through the Bankers Automated Clearing System (BACS), with the associated tax voucher showing the tax credit attributable to the dividend payment sent direct to the shareholder at the address shown on our register. If you wish the tax voucher to be sent to your bank or building society, please inform our registrar, Lloyds TSB Registrars, The Causeway, Worthing, West Sussex BN99 6DA. Telephone 0870 600 3986 or, for those shareholders with hearing difficulties, textphone number 0870 600 3950.

Dividend reinvestment plan (DRIP) • The plan provides the benefit of giving shareholders the right to buy the company’s shares on the London stock market with the cash dividend. If you would like further information about the DRIP, please contact Lloyds TSB Registrars. Telephone 0870 241 3018.

Personal Equity Plans (PEPs) and Individual Savings Accounts (ISAs) • The government no longer permits investment to be made in PEPs, although existing PEPs may be continued. Existing Corporate PEP and Single Company PEP holders who require further information about their PEPs should ring the Halifax helpline on 0870 606 6417. Lloyds TSB Registrars now offer ISAs in Pearson shares. They can be contacted for information on 0870 242 4244.

Low cost share dealing facility • A postal facility, which provides a simple, low cost way of buying and selling Pearson shares, is available through the company’s stockbroker, Cazenove & Co., 12 Tokenhouse Yard, London EC2R 7AN.
Telephone 020 7588 2828.

Information about the Pearson share price • The current price of Pearson ordinary shares can be obtained from Financial Times CityLine. Telephone 0891 433620. Calls are charged at 60p per minute.

American Depositary Receipts (ADRs) • Pearson’s ordinary shares are now listed on the New York Stock Exchange in the form of ADRs and traded under the symbol PSO. Each ADR represents one ordinary share. Voting rights as a shareholder may be exercised through The Bank of New York, ADR Department, 101 Barclay Street, New York, New York 10286, telephone 800 BNY ADRS (toll free within the US) or (1) 908 769 9835 (outside the US). All enquiries regarding ADR holder accounts and payment of dividends should be directed to The Bank of New York, the authorised depositary bank for Pearson’s ADR programme, at the address given above. Pearson will file with the Securities and Exchange Commission a report on Form 20-F that will contain a US GAAP reconciliation.

Advisers • auditors PricewaterhouseCoopers • bankers HSBC Bank Plc • broker Cazenove & Co. • financial advisers Lazard Brothers & Co. Limited, J. Henry Schroder & Co. Limited • solicitors Freshfields Bruckhaus Deringer, Herbert Smith and Morgan, Lewis & Bockius.